Top 5 Beauty Retail Apps on iOS in Belgium, Q1 2025

In the first quarter of 2025, the performance of top beauty retail apps on iOS in Belgium revealed distinct trends across different metrics. This analysis, based on data from Sensor Tower, highlights the weekly downloads and active user trends for these apps.

ICI PARIS XL – Beauty saw its weekly downloads fluctuate throughout the quarter, starting at around 2.3K and experiencing a dip to 1.2K mid-January. By the end of March, downloads stabilized at approximately 1.5K. The app's active users began at nearly 19K and declined steadily, ending the quarter at just over 7K.

Notino: profumi e cosmetici experienced a surge in weekly downloads, peaking at 1.8K in late February before settling at around 1.2K by the end of March. Active users showed resilience, starting at 14K and peaking at over 20K in late February, maintaining a strong presence through the quarter.

Parfumerie Douglas witnessed a gradual decline in downloads, beginning at 1.2K and dropping to just under 600 by the end of March. Active users followed a similar downward trend, starting at 5.9K and ending at approximately 4.9K.

Rituals Home & Body Cosmetics showed a varied download trend, with a low of 85 in late January and a peak of nearly 1.5K in late March. Active users increased from 4.3K to a peak of 5.5K before settling at 5.3K.

Finally, XXL Nutrition had a modest download performance with a notable peak at over 2K downloads in late February.

For more detailed insights into these trends, you can explore further data on Sensor Tower.